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Planet Labs

EARTH OBSERVATION · GEOSPATIAL · DATASAN FRANCISCO, CAFOUNDED 2010PUBLIC · NYSE
PAST 12 MONTHS · NYSE

The Earth-imagery company nobody talks about. Largest commercial imagery fleet in orbit, doing 200+ million daily observations. The NRO's ten-year commercial imagery award is the anchor. The AI-analytics upsell is the swing factor. PL is quietly closing in on positive free cash flow for the first time.

Planet operates two constellations: SuperDove for daily global scan (200+ satellites) and Pelican for tasked high-res imagery. The commercial model is subscription data plus tasking, sold into defense, insurance, agriculture, and now AI training.

The National Reconnaissance Office's Electro-Optical Commercial Layer contract runs through 2032 and is worth roughly $146M per year at the ceiling. The bigger swing is Planet AI: analytics products (change detection, vessel tracking, crop monitoring) that raise ARPU without adding satellites.

Watch: NRO contract utilization, Planet AI attach rate, and the timeline to sustained positive free cash flow. Management has guided FY27.

// LATEST COVERAGE
Planet Labs: the imagery moat, the NRO anchor, and the AI upsell
5 MIN READ · JUL 12, 2026
$7/MO OR $70/YR · CANCEL ANYTIME